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a16z Podcast: What Startups Should Know about Analyst Relations

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February 01, 2017 19:02

00:00 / 31:02

In the age of the internet -- where information is freely available online,
and connections between sellers and buyers of software products are visible on
LinkedIn -- do analysts really matter? Do they play a role in decision-making
for purchases from smaller vendors like tech startups, especially given the
rise of the developer as a buyer? Or what if you're trying to create a new
category ... do you need to be on a Gartner Magic Quadrant or Forrester Wave
or similar? We answer these questions and more in this episode of the a16z
Podcast, featuring former analysts, client managers, and/or product marketing
veterans Stacy D'Amico (who joined a16z after a decade at Gartner), Michael
King (director of enterprise product marketing at GitHub), and Aneel Lakhani,
in conversation with Sharon Chang of the a16z market development team. The
conversation covers everything startups should know about analyst relations,
from why and how and when to engage with analysts to whether to consider pay-
for-play (no!) or more boutique/niche analyst firms. Most importantly: given
their limited resources but big market visions, how can startups get the most
out of analyst relations? Read more
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