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a16z Podcast: Getting Network Effects


July 16, 2016 15:10

00:00 / 48:02

One of the biggest misconceptions around network effects (which are one of the
key dynamics behind many successful and highly defensible software companies)
is confusing growth with engagement. So how does one tell the difference
between viral growth and network effects? How does one create network effects
in different businesses? (Hint: it's not by accident!) How do you know when to
hang in there because you see signs of network effects or just drop it and
move on to something else? And what are some examples of teasing all of the
above apart? In this episode of the a16z Podcast -- based on an event we
hosted and slide deck we released all about network effects -- a16z partners
Anu Hariharan and Jeff Jordan (who cover all things marketplaces, consumer,
and more) share (in conversation with Sonal Chokshi) their observations,
insights, and experiences. Because, why reinvent the, er, flywheel? Read more
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