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#15: Link Building for Better Google Ranking

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August 15, 2016 07:00

00:00 / 10:27

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In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.
### Time Stamped Show Notes:
* 00:25 – What is link building? * 00:40 – Google and the value of links * 01:05 – You get to the top ranking on Google by having strong content and links * 01:30 – Not all links are created equal * 01:45 – Google can discern the authority of your links * 02:00 – How to build great links * 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority * 02:30 – It’s like a richter scale * 02:45 – You want a domain authority of 60 or higher * 03:00 – Hit up those sites and ask if they would be willing to link to your content * 03:35 – Email relevant sites to get them to link to you * 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you * 04:30 – Don’t automate the process too much * 04:45 – Guest posting is another way to get great links * 04:55 – Look for sites that are relevant to you * 05:20 – Make everything easy for the site you are reaching out to * 05:40 – Link building should start with building a relationship * 06:15 – Guest post to drive customers and help your brand * 06:50 – Using broken links from sites that go down every day * 07:20 – Google “broken link checker” * 07:30 – Find broken links in your industry * 07:40 – Put your URL into Archive.org and make a better version of the original site * 08:05 – Email the sites linking to that dead page, and offer your new content * 08:25 – 20 to 30% success rate with broken links * 09:10 – Roundup building * 09:25 – Create a roundup for your niche, and people will reach out to you * 09:55 – Subscribe to learn more marketing tactics!
### 3 Key Points:
1. Link to quality sites that are related to your industry. 2. Make the process easy for the site you are reaching out to. 3. Look at building links as a byproduct of building relationships.
### Resources Mentioned:
* Ahrefs.com – Helps you find sites where you can link your content * Outreach.io and PersistIQ – Tools to send out automated emails
Leave some feedback:
* What should we talk about next?  Please let us know in the comments below. * Did you enjoy this episode?  If so, please leave a short review.
Connect with us:
* NeilPatel.com * Quick Sprout * Growth Everywhere * Single Grain * Twitter @neilpatel * Twitter @ericosiu Read more
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